Amazon Marketplace, which was renamed Seller Central, is the portal where you sell your books directly to the consumer. It was initially set up as a portal for selling used books but quickly became an opportunity to sell used and […]
The definition of success varies from author to author. While sales and notoriety may motivate one author, another finds success by just completing a manuscript. The range is vast and personal. As time goes on and your writing evolves, your […]
Several clients have recently asked me about starting an author podcast. My response, in the form of a question, was why? Although the answers vary, most authors were looking for a way to reach a larger audience, create authority, and […]
For a long time, marketing campaigns were solely about the conversion of the consumer to buy into a product or service to build the company’s bottom line. As the target markets transition to “conscious consumption” those same companies are transitioning […]