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May 11, 2022
Getting people talking about your product is a crucial ingredient in any successful marketing campaign. Otherwise, how will people know about it? It’s a simple enough equation: people talking = hype = sales. Admittedly, I was never very good at […]
May 25, 2021
Publishing a book is an exciting time but can be stressful if there is no clear plan to create a successful book launch. The book launch is so important that starting the process early allows authors enough time to research […]
September 8, 2020
Email marketing is a strategy where a company or individual sends information or promotions through email with the hope of developing a relationship with potential customers. It’s the first step in building trust with an individual and converting them into […]
December 15, 2019
In our last article Starting an Author Podcast, we shared how podcasting is something authors should consider as a way to grow their audience and create shareable content. In this second article we wanted to discuss the equipment needed to […]